Monday, 12 November 2012

Apple significantly reduce the cost of their devices in Russia

In addition to all kinds of lawsuits, Apple is still at least one big problem - a huge gray market devices in Russia. To combat the gray market, the Cupertino-based company has agreed to open a new store with a connected.Renowned analyst Eldar Murtazin wrote that "Apple did a trick that has remained outside the attention of buyers," namely, the prices of many products Apple suddenly became comparable to those in Europe. For example, in Finland, MacBook Air c 64GB (entry-level) is worth 1099 euros, in Germany it costs 1049 euros (price differences due to different tax rates.) In Russia, this model can be purchased now from 35 000, according to a blog Mobile-review.
Falling prices affected not only laptops, cheaper phones, but the tablets have not yet started to sell cheaper. Apple partner companies in Russia are afraid to speak out about the price drop, not to drop the premium brand status and their sales, in addition, there is quite a significant number of purchases at the old prices. Eldar Murtazin reports that the cost of a new smartphone iPhone 5 in Russia will begin with 26-27 thousand rubles, and this is a serious blow to the gray market, as the wholesale price of this device outside of Russia (Hong Kong, USA) - $ 900.

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